Context: Lots of customers usually press decline when they see a strange number calling, even if it’s a landline number. This makes it very difficult for FE Credit to contact customers, especially for underwriting or customer service. Proposal: Use a voice brand name service that displays “FE Credit” for the phone number being used to […]
Tạ Trần Trung
Idea Code:35-2978
9 Vote(s)
MARKETING AND CROSS-SELLING OTHER PRODUCTS OF FE CREDIT AT B@W EVENTS
Context: Currently, associating with the Board of Directors or Trade Union, B@W BDE regularly organizes many events at enterprises to introduce B@W products. These events are held on a large scale, attracting a huge number of employees. Proposal: B@W will link up with other Product Owners to introduce, marketing, and direct cross-sell other FE Credit’s products right at these events. For example: + Open UBank account & UBank card (free) + Free health insurance in 1-3 months for employees and their relatives Benefits: Because those events are organized on a corporate scale, implementation of this idea will help rapidly increase the number of new customers, boosting sales in a wide range of cross-selling products. |
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