| Context: Marketing communication is very important to FE Credit. However, it seems that we are missing a potential segment who are students. In the future, they may become our target customers. Proposal: Produce FE Credit notebooks and distribute them to students. This includes two steps: 1. Production: working with vendors to order FE Credit notebooks. – Cover page: lists the advantages of consumer loans, pictures of community activities of FE Credit, our current products… – Text pages can be customized based on potential customer target: multiplication tables, mathematical formulas, recruitment process, welfare policy… 2. Distribution: – Recruit part-time employees or use our available field staff. – Each staff will receive notebooks and directly distribute them to the student’s home or as agreed with the school before. – In the first phase, this will be applied to a small location. If feasible, it will be applied on a large scale. Benefits: The implementation of this idea is expected to help increase communication efficiency, expand the number of potential customers and support recruitment. For highschool students, they will have a positive perception of FE Credit before they are mature enough to access loans. For college students, they can understand our culture, working environment and start setting a career orientation at FE Credit. In addition, this is also a good way for parents to know about our company’s products. |
Context: Lots of customers usually press decline when they see a strange number calling, even if it’s a landline number. This makes it very difficult for FE Credit to contact customers, especially for underwriting or customer service. Proposal: Use a voice brand name service that displays “FE Credit” for the phone number being used to […]
Context: Today, most young people fall into a dilemma in which they want to have a monthly saving but hard to do it. The reason is that they don’t have a habit/tool to control their spending. Proposal: Build a smart spending feature on UBank application. Accordingly, the monthly amount transferred to UBank account will be […]
Context: FE Credit facebook fanpage is one of the company’s main online marketing channels. However, currently, it seems still to be one-way content with no real connection with customers. Proposal: Implement the following activities/content to optimize fanpage content:1. Stop using clone accounts to comment. These fake comments (200-300 comments per post) result in inaccurate reporting, […]
Context: In recent years, the Government has paid special attention to consumer lending activities and debt collection. Therefore, controlling the list of phone numbers which rises complaints in the collection is really urgent and necessary. Proposal: If a complained phone number is eligible for deletion according to the Customer Service’s policy (CS), FE Credit will […]
Context: Whenever there is a personnel change in a project/department, it often happens that the old personnel did not fully hand over, the new one does not understand the whole working process, so they make many mistakes. It takes time and affects employee’s performance. Proposal: Each department creates a knowledge page of their working process. […]
