Context: Lots of customers usually press decline when they see a strange number calling, even if it’s a landline number. This makes it very difficult for FE Credit to contact customers, especially for underwriting or customer service. Proposal: Use a voice brand name service that displays “FE Credit” for the phone number being used to […]
Trần Minh Nhật
Idea Code:35-2974
79 Vote(s)
FE CREDIT NOTEBOOKS FOR STUDENTS
Context: Marketing communication is very important to FE Credit. However, it seems that we are missing a potential segment who are students. In the future, they may become our target customers. Proposal: Produce FE Credit notebooks and distribute them to students. This includes two steps: 1. Production: working with vendors to order FE Credit notebooks. – Cover page: lists the advantages of consumer loans, pictures of community activities of FE Credit, our current products… – Text pages can be customized based on potential customer target: multiplication tables, mathematical formulas, recruitment process, welfare policy… 2. Distribution: – Recruit part-time employees or use our available field staff. – Each staff will receive notebooks and directly distribute them to the student’s home or as agreed with the school before. – In the first phase, this will be applied to a small location. If feasible, it will be applied on a large scale. Benefits: The implementation of this idea is expected to help increase communication efficiency, expand the number of potential customers and support recruitment. For highschool students, they will have a positive perception of FE Credit before they are mature enough to access loans. For college students, they can understand our culture, working environment and start setting a career orientation at FE Credit. In addition, this is also a good way for parents to know about our company’s products. |
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